A Toyota Land Cruiser 300 Series costs, on average, around R1,699,950 in South Africa, based on the median asking price across 240 live listings aggregated daily on landcruisersa.co.za. Prices currently range from about R1,080,900 at the entry end to R4,299,990 for top-spec and GR builds, covering model years 2021 to 2026. These are asking prices pulled from AutoTrader, WeBuyCars, Cars.co.za and specialist dealers, updated every day. They are advertised prices, not final transaction prices, so treat the median as your benchmark before negotiating.
What you are paying for
The 300 Series is Toyota’s current Land Cruiser flagship, launched in South Africa in 2021 as the successor to the long-serving 200 Series. The headline change was the engine. Toyota retired the 200’s V8 and replaced it with two turbocharged V6 options:
- 3.5-litre twin-turbo petrol producing 305kW
- 3.3-litre turbo diesel producing 225kW
Both engines drive through a 10-speed automatic gearbox. In the South African market the 3.3D diesel has long been the popular choice for buyers who prioritise torque and touring economy.
The range is built around three grades: GX-R (the entry grade), ZX (the high-spec luxury grade), and GR-S (the off-road-focused flagship developed by Toyota’s Gazoo Racing division). Grade is the single biggest driver of where a vehicle sits in the price spread. A higher-kilometre GX-R sits near the bottom of the range, while a low-kilometre GR-S or a heavily accessorised build pushes toward the top.
The current price picture
Here is how the 300 Series market looks right now across our aggregated listings:
| Metric | Asking price |
|---|---|
| Lowest listed | R1,080,900 |
| Median (typical) | R1,699,950 |
| Highest listed | R4,299,990 |
| Active listings | 240 |
| Model years | 2021 to 2026 |
The gap between the cheapest and most expensive 300 Series is wide, and that is the most important thing to understand before you start shopping. A spread this large is not random. It is driven by grade, engine choice, model year, kilometres, and how much aftermarket equipment has been fitted. The R1,080,900 end is generally earlier diesels with more kilometres on them, while figures above R3 million reflect flagship GR-S models and built vehicles carrying expensive accessories.
Because the median sits near R1,699,950, that is the number most buyers should anchor to. If a listing is well below it, ask why. Sometimes it is a genuinely good buy. Sometimes it is high mileage, a missing service book, or a vehicle that has been worked hard. If a listing is well above the median, you are usually paying for a top grade, very low kilometres, or fitted extras you may or may not want to pay for.
You can see the full, daily-updated breakdown by grade and year on our live market data page, which is the most current view of where 300 Series asking prices are sitting.
Why asking prices are not sale prices
Every figure on this page is an asking price, aggregated across listing platforms and refreshed daily. It is not a record of what vehicles actually sold for. This distinction matters more than most buyers realise.
Sellers list high to leave negotiating room, and the final agreed price is typically below the advertised number. Tracking asking prices across the whole market still tells you something valuable: it shows you the realistic ceiling for each grade and year, and it lets you spot when an individual listing is out of step with everything else. Use the median as your reference point, then negotiate from a position of knowing what the rest of the market is asking.
How to read a 300 Series listing
When you compare 300 Series listings, weigh these factors against the asking price:
- Grade — GX-R, ZX or GR-S. This sets the baseline. Do not compare a GX-R asking price against a GR-S and conclude one is overpriced.
- Engine — 3.5T petrol or 3.3D diesel. The diesel is more common and generally the easier resale proposition in SA.
- Kilometres — On a vehicle in this price bracket, mileage moves the number significantly.
- Service history — A full Toyota service history is non-negotiable at this level and directly affects resale.
- Accessories — Bull bars, suspension, dual-battery systems and similar add cost to the asking price but rarely return their full value at resale. Decide whether you actually want them.
Working out what it will cost you monthly
Once you have found a 300 Series in your range, the asking price is only half the picture. On any listing page on landcruisersa.co.za you can use the built-in finance calculator to estimate a monthly repayment. Enter your deposit, term and interest rate against that specific vehicle’s asking price to get an indicative instalment. It is the fastest way to translate a sticker price into a number that fits your actual budget.
When you are ready to compare real vehicles, browse the current 300 Series listings to see what is on the market right now, filter by grade and engine, and line up candidates against the median benchmark above.
The bottom line
If someone asks what a Land Cruiser 300 Series costs in South Africa, the honest answer is: budget around R1,699,950 for a typical example, with genuine buys available from about R1,080,900 and flagship GR-S and built vehicles reaching R4,299,990. Anchor to the median, understand that these are asking prices rather than final sale prices, and let the grade, engine and history of each individual vehicle explain where it sits in that range. With 240 listings tracked daily, you have enough market depth to buy with confidence rather than guesswork.
